03 Apr Guidelines for better Brochure Design and Graphic Design
Brochures are an effective medium of advertisement to target a large number of audiences. Brochures are used to make people aware of the goods and services provided by the company. A creative brochure design attracts the audiences and makes them inquisitive about the good and services offered by the company.
A brochure designer should design the brochure according to the needs of the client. Brochure attributes like colour, layout, orientation of products/services etc should be altered every time while making a brochure for different company. You can always follow these point given below which designing a brochure.
Examine, study and research
Before beginning to design the brochure, research about the client’s products and services. After that, study in details about the people’s psychology, needs and their concerns. Accordingly, prepare a rough design according to the age group or gender group etc.
Making the most out of the empty space
The brochure should be simple enough to be understood by the customer but leaving empty space would be a mistake. There would be something relating to the company and its offers that you can add in the brochure.
Take care of the brochure functionality
Clients demand the brochure design according to its functions. Some client demand a very professional and formal design while some demand a casual, funky and informal design. A brochure design should take care of the client requirements first. There are bi-fold, tri-fold, gate-fold etc types of brochures too.