Link building is an important aspect of Search Engine Optimization and it is very important to increase website traffic. Moreover, link building is quite cost effective and helps in easy promotion of our website. The major search engines like Google rank a website sometimes on the basis of the links exchanged. But for reaping 100% out of link building, you have to take care of few points that are mentioned below.
- Begin it at your website itself – Some people deny this, but it is always better to start building links at your website. If you have website which has many web pages in it, provide the users with the links to important pages within your website. This contributes to good navigation.
- Exchange with authentic websites – Do no exchange links just because you want to do it. You must check the website at the other end whether it is trustworthy, authentic and a good website. If you have a blacklisted website’s link on your webpage, the search engine might even ban your website.
- Always make use of alternate link text – Using alternate text for your link is very important. The search engine counts this text as your content and thus there are more chances of getting good rank in search engine.
- Don’t link everywhere – If you have a good web content, it is possible that people might approach you for link exchange. But you cannot accept everyone for link exchange. You check whether the website which is approaching you is good enough and then exchange link.
