We all are aware about the search engine optimization and how it works in bringing the visibility of the site in search engine results. There are various tools and techniques in SEO and using them is always beneficial for the website. But one should also have the knowledge about the things that should be avoided by the SEO experts.
Improper use of the title tag:
Search engines use the title tag to decode the importance of the website; hence it is very important to insert the keyword in the title tag. Many SEO experts make this mistake.
Lack of keywords:
Always use the keywords which are related to your business, using the keywords which are not related to your business is of no use.
Use only those keywords which are related to your business and use them in big quantities but do not over use them, use the keywords in required numbers
Use Black hat SEO methods:
Do not use black hat method for getting the topmost search engine ranking. Always avoid spamming, doorway pages, invisible text, cloaking, etc which are some ways of doing black hat SEO. In doorway pages, fake pages are being developed filling it with keywords and descriptions. These pages are only seen by search engine spiders and not the regular internet user.
