An E-commerce website is a website developed to sell the products online i.e. over the internet to the customers worldwide to make business. These websites have been very advantageous to a business firm as it saves the costing for shop premises and staffing. It also makes the product available 24*7 for shopping, increases the business and provides a global exposure to your products.
But, for a successful online business, it is not enough to have an E-commerce website. The website should be properly developed, updated and taken care of in the following ways.
Convenient browsing and Easy navigation
This allows the user to choose his/her specific product without any problem. If a user gets confused while surfing the website, it might eventually result in fall of sales.
Hence, a website should have a simple and logical navigation.
Easy Payment and Checkout
The checkout process should involve minimal and simple steps. If a user gets confused, he/her might leave the shopping cart with products left unpurchased. Ideally, the customer should be directed to the checkout page within 3 clicks.
Website Design
The website design should match the product. But the design factor should not be highlighted over the sale of the products. Example :- A webpage including cosmetic products should be designed in such a way that the women get attracted to it with colours such as pink.
Product Presentation
The product should be well presented on the website. The image of the product from each and every angle should be uploaded so that the customer actually knows how the product looks like. The information of availability of the product in respective sizes and colours should be given too. The description of the product and its features should be mentioned in a brief and point wise manner for the ease of the customer.
