The title tag is a tag in the HTML code. The content within the title tag appears at the top of the browser when you open the website. It is usually used in the following way:
<html>
<head>
<title> content </title>
<head>
Title tag includes the words which describe your website in a compact manner. In few CMS and website design, the content of the title tag is generated automatically. But this content isn’t that effective for SEO. You should manually analyse your website and input the keywords in the title tag.
Search engine’s association with title tag
The first thing that the search engine looks in a website is the content in the title tag. Through the title tag, search engine explores your website content. The content of the title tag appears in the hypertext links in the search engine results. Use of quality keywords in title tag will help in SEO and increase your ranking in search engine.
Company’s Name in Title tag
It is always preferable to put your company’s name as well in the title tag. People can then remember your company’s name more quickly. Some people think that putting company’s name would be waste. But it is very useful. Along with company’s name, you should also provide some description of the product/service that you are offering.
Keywords in Title tag
The best place where you can make best use of keywords is title tag. As mentioned above, search engine explores your website though the content in title tag. Thus, appropriate keywords should be used in the title tag. Use keywords that are easily interpretable for the visitors.
