The main aspect of a logo design is its uniqueness. Logo is the brand’s identity of a company. It cannot to similar to any other logo. For awareness about your company, your logo has to be completely different. Logo is a graphical image of your company. Thus a logo designer should ask himself the following 2 main questions after designing the logo.
1. Is my logo design similar to other logo design?
Will you like if you were a t-shirt same as your colleague? No, you won’t. The same applies to your logo design. Your logo cannot be same or people will be confused about your company with other. Sometimes, you might do it on purpose. You may use the colour schemes and theme similar to another logo design. No, it’s of no use. It will create confusion and nothing. People might even stop trusting on you as a result of plagiarism.
2. Is my logo readable?
The second important thing is to check whether your logo is perfectly interpretable. If you are using any text in the logo, see if it is clearly visible and readable. People should not strain their eyes to view the text on your logo. Make use of proper font and colour contrast so that the logo is clearly visible.
