Landing page is also known as a “Lander” or a “Lead Capture Page”. Landing page is the web page that appears when you click on any particular advertisement. An effective landing page aims at highlighting the products or service which they want to sell. Hence, the landing page has to be convincing and attractive. Here are 4 tips that you can consider while creating a landing or a lead capture page.
- Tip No. 1 – On a landing page, the most important element in the call-to-action button. As the landing page aims at selling a product or service, the call-to-action button’s text should be very convincing and should have the touch of emergence in it. While creating a call-to-action button, you can always make use of interrogative text. You call-to-action button must be positioned at a prominent place on the landing page and not anywhere in the corner. Make use of proper graphics that grab immediate attention and invoke a sense of something beneficial to the users.
- Tip No. 2 – Never build any other kind of links on your landing page. It can act as the biggest distraction to the users. The users might ignore the other content on the landing page and give more attention to the links. The only link you should provide on your landing page is the link to the “Privacy Policy” page. The landing page must include as much as 2 options denoting registration or exit option.
- Tip No. 3 – The landing page must put the limelight on the free offers or discounts on your products or services. This will not only increase your website traffic but also uplift your conversion rates.
- Tip No. 4 – You landing page should be very convincing and should contain only limited content. The content should convince the users to register on your website design. For this, you can also use a call-to-action button which will directly redirect the users to the form fill up page.
